Dispatch software for trucking operators, fleets & brokers
Stop texting every driver.Dispatch your whole fleet in one click.
HaulLine takes in daily orders from all your customers, allocates your own trucks first, fills the gaps with broker trucks, and sends each driver their job by SMS — automatically.
Built by an operator running 30+ trucks a day across day and night shifts.
Tonight's dispatch
Sept 29 · Night shift
35
trucks requested
24
own trucks
11
from brokers
35
dispatched
| Customer | Trucks | Start | Address | Status |
|---|---|---|---|---|
| Northfield | 8 | 6:00 PM | 84 Quarry Rd | Sent |
| Redstone | 6 | 6:30 PM | 221 Mill Ave | Sent |
| Westlake | 5 | 7:00 PM | 15 Harbor Line | Pending |
| Ironbridge | 7 | 8:00 PM | 490 Industrial Dr | Sent |
| Crown Paving | 4 | 9:30 PM | 71 County Rd 4 | Broker |
| Atlas Civil | 5 | 11:00 PM | 809 Terminal Way | Sent |
All drivers · SMS confirmed
The daily grind
Dispatching by text message doesn't scale past 10 trucks.
35 individual texts, every single day.
Every driver needs their own message with time, address, and job details. Day shift, then night shift. Every mistake is a truck in the wrong place.
Orders live in five different places.
Emails, phone calls, WhatsApp, spreadsheets. Nobody has one view of what's been requested and what's been covered.
Short trucks? Start calling brokers.
When your own fleet is booked out, sourcing extra trucks is a scramble — and there's no record of who covered what.
“Dispatchers spend their evenings texting. HaulLine gives them their evenings back.”
How it works
Intake. Allocate. Source. Send. Done.
Intake
Log every customer's request in one place: how many trucks, start time, site address, and the work. Day and night shifts are tracked separately.
Allocate
Assign your own trucks and drivers first. HaulLine shows you what's covered and what's still open at a glance.
Source
Short on trucks? Fill the gap from your broker list and keep a record of every outside truck on every job.
Send
One click sends each driver their own dispatch by SMS with exactly what they need. No more copy-paste texting.
HaulLine Dispatch
Tue Sept 30, DAY. Truck 14. Start 6:30 AM. Site: 1200 Steeles Ave W, Vaughan. Job: Aggregate haul, 8 loads. Reply OK to confirm.
OK
Product
Everything a dispatch desk needs. Nothing it doesn't.
Multi-customer intake
Capture requests from every customer you serve in one board. See total demand for the day and night before you assign a single truck.
Day & night shifts, kept separate
Day and night dispatches are different transactions with different rules. HaulLine treats them that way, so nothing gets mixed up.
Own-fleet first allocation
Assign your trucks and drivers to jobs with drag-and-drop. HaulLine flags conflicts and shows unassigned capacity instantly.
Broker sourcing
Keep a list of broker partners and their trucks. Fill shortfalls in seconds and keep a clean record for invoicing and reconciliation.
Automated SMS dispatch
Every driver gets a personal text with time, site, and job details. Confirmations come back to the dashboard. Powered by Twilio.
Fleet & driver settings
Add trucks, drivers, phone numbers, and broker contacts once. Everything else builds on that list.
See it
One screen for the whole day's dispatch.
35
Requested
24
Own trucks
11
Broker trucks
23
Sent
12
Unsent
| Customer | Trucks | Start | Site | Work | Assigned | Status |
|---|---|---|---|---|---|---|
| Aecon – Hwy 7 | 6 trucks | 6:30 AM | Vaughan | Aggregate haul | 6/6 | Sent |
| Dufferin – 404 Extension | 5 trucks | 7:00 AM | Newmarket | Asphalt transfer | 5/5 | Sent |
| Green Infrastructure | 4 trucks | 6:00 AM | Brampton | Excavation spoil | 3/4 | Partial |
| Tomlinson – Queensway | 7 trucks | 7:30 AM | Ottawa | Granular supply | 7/7 | Sent |
| Lafarge – Port Lands | 5 trucks | 8:00 AM | Toronto | Concrete rubble | 0/5 | Open |
| Coco Paving – QEW | 4 trucks | 6:30 AM | Burlington | Mill & pave | 4/4 | Broker |
| R.W. Tomlinson – 417 | 4 trucks | 9:00 AM | Kanata | Sand backfill | 4/4 | Sent |
Mock screens shown. Book a demo to see the live product.
Built for
If you move trucks for a living, this is for you.
Hauling & aggregate operators
You own trucks and take daily orders from contractors and sites.
- Day and night shift boards
- Own-fleet-first allocation
- One-click driver SMS
Fleet dispatchers
You run a dispatch desk for any type of trucking operation.
- All customers in one intake
- Conflict and capacity alerts
- Driver confirmations
Truck brokers
You source and place trucks across multiple carriers.
- Carrier and truck directory
- Placement records per job
- Clean data for reconciliation
Pricing
Simple pricing, based on the size of your operation.
We're finalizing plans with our early customers. Book a demo and we'll build a plan around your fleet.
Questions
Book a demo
See your fleet dispatched in one click.
30-minute demo. We'll walk through your actual daily dispatch and show you how it looks in HaulLine.
Prefer email? Reach Rajdeep directly at rajdeep@kingsguard.ca